Local food streets in Matsuyama

A port town that held the Matsuyama domain's shipping office in the Edo period, and the home of Mitsuhama-yaki — a local griddle dish descended from pre-war issen-yoshoku, with noodles and cabbage folded into a thin crepe-like batter. Renovated old townhouses now hold new cafés and shops.

Matsuyama's main nightlife quarter just west of Okaido, with izakaya, yakiniku grills and bars packed along every block — the place for an evening of Ehime dishes like taimeshi (sea bream rice) and jakoten fish cakes.

A gentle uphill street running about 500 m from Okaido to the Matsuyama Castle ropeway station, lined with shops selling sweets and juice made from Ehime citrus, cafés and restaurants serving regional cooking.

A covered arcade running from beside Matsuyama-shi Station to Okaido. Its side lanes keep old shops serving Matsuyama-style nabeyaki udon — soft Iyo udon in sweet soy broth, served in an aluminium pot — and jakoten fish cakes are sold along the way.